What’s it like to study in Manchester at Manchester Met? That’s what we aimed to get across with a range of short, fast-paced videos for the University’s undergraduate campaign that included promoting their Open Days and Clearing opportunities.
As there wasn’t time to plan video shoots and gather lots of content – we kept things simple. We re-purposed the existing imagery the University used in their prospectus. We added a few stock images. We focused on the key messages. and we highlighted different aspects of life at Manchester Met through still images, bold type and great music.
At the centre of the campaign was a 45-second hero video with plenty of attitude that covers the courses, music, passion and unique spirit of the city and University. We also created a series of shorter 15-second videos that focused on specific areas such as the student experience, the city and different course clusters.
To make sure the campaign really hit home, we rolled it out across online banners, 6-sheet posters, mobile adverts, organic & PPC social media posts, Snap Ads and shorter edits of the hero video for Facebook, Instagram and Snapchat.
We’re really proud of this creative, vibrant and cost-effective campaign. It uses lots of existing content to powerfully promote reasons to study at Manchester Met and get across all of the University’s key sells in a modern, youth brand style. You don’t always have to roll out a camera crew to create great new video content!
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