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Manchester Metropolitan University

INTERNATIONAL CAMPAIGN

How do you let international students in every corner of the world know and feel what it’s like to live and study in Manchester? And how do you do this in an engaging and authentic way that connects with future students?

We worked very closely with the international marketing team at Manchester Metropolitan University to shape their online marketing strategy and revitalise their social media content. We developed content for their online portal #ThisIsManchester and a suite of social media posts to kick start the campaign.

For phase two we then provided training, inspiration and advice to a hand-picked team of international student ambassadors. This gave them the confidence they needed to create all kinds of user-generated videos and social media posts covering sport, food, shopping, culture, study and social life. While regular Instagram takeovers have given students a real flavour of what it’s like to study at Manchester Metropolitan University.

Bronze Award Winner, Best International Initiative, Heist Awards 2018
Judges’ Comments: Through strong and fresh creative, Manchester Metropolitan University produced a stand out visual youth brand and well targeted campaign that has effectively raised the profile of the institution within the international market.

 

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