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Richmond The American University in London

NEW BRAND

Richmond have a unique proposition. An American University in London, they offer their students the opportunity to gain both US and UK degrees in England.

However, their message was getting lost in the crowd. So, they asked us to help them transform their brand. We put two icons at the heart of the design to reflect the US-style education in the UK, which is a big sell for students in the UK, US and beyond. We also reflected the dual degree through always having two hero images.

We’ve now developed a brand toolkit for this distinct brand and rolled it out across a variety of media channels to attract undergraduate and postgraduate students. We’ve created a number of videos, mini-guides, programmatic banners, Snap Ads, PPC social media posts and content for their website.

 

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