At ARU’s Faculty of Business and Law, a diverse range of students grow their talent, find their voice and get ready to go on and make a bigger impact in the world. This thinking was at the heart of a disruptive campaign – Amplify.
The distinct bright and bold design of Amplify provided us with the standout framework we needed to communicate the Faculty’s key messages and tell real student undergraduate and postgraduate stories in a very authentic way.
Using images provided by the students and images from the University’s asset bank (social distancing meant photoshoots were out of the question) we created six engaging Instagram Stories and a suite of online banners and organic and PPC social media posts.
We also created a brand new product specifically for the campaign – audio postcards that can sit on websites and social media streams. Here we combined images of the students and their key information with around 90-seconds of them talking about their university experience. We also added some great music and a bit of animation to make the audio postcards stand out and help to bring the different student stories life.
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