There are many good reasons to continue studying or to go back to university to study a postgraduate course. This really comes through when real students tell their real stories with emotion and talk about their studies, challenges, individual learning experience and the great support on offer.
Working with the marketing and recruitment teams at Manchester Metropolitan University, we filmed and created four 60-second videos that highlight the journeys of four very different postgraduate students. The students quickly tell you what their experience was like while highlighting the campus and locations around Manchester.
These videos feature prominently on the website and on social media. We also created shorter 30-second edits of the video and told other aspects of their story through a series of 15-second videos. Finally, we created a 30-second hero video that used soundbites from all of the students to communicate the benefits of postgraduate study.
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