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University of Leicester

Providing new students with a warm welcome

2020 has been the toughest year for decades for school and college leavers around the globe. So, we worked as one team with the University of Leicester to help them provide their new students with the warmest of welcomes.

On results day, new students were encouraged to Show Their True Colours with a t-shirt and tie-dye kit that was sent to them in the post to brighten up their day. They could have fun creating a shirt as individual as they are.

A QR code on a small welcome tag then led them to the University’s Welcome portal. Here, we’d created a video featuring current students who welcomed new students to their learning community while expressed their own personalities. With all videos created remotely in-line with social distancing of course.

Not only does the welcome portal have a very bright design, the copy has bags of personality to help students feel safe, welcome and part of their vibrant and supportive community. It captures the excitement of the day and gives them a real flavour of what they can learn and discover as they explore the different information they need to know from registering to packing all the student essentials.