Buxton and Leek College – Prospectus

We worked with Buxton & Leek College to transform their printed prospectus and create a digital version with added movement and embedded videos to maximise engagement.

Brief

Buxton & Leek College wanted to work with us to produce a prospectus that looked more professional and told more real-life student stories to bring their learning experience to life. We also aimed to tell future students what it was really like to study there from the student support available to the amazing facilities on campus.

Solution

We created an overarching concept that reflected the journey of students discovering their future selves and developing the skills, experience and confidence they needed to succeed at university or in the world of work.

We also workshopped the content with their marketing team to make the prospectus much more engaging. We helped to make sure the different routes available to students were clearer and easier to understand. Together we designed and wrote a professional and stylish prospectus where every piece of content was created with the students in mind.

After the great success of the 2020 prospectus, we were asked to update it for 2021 and to look at creating an interactive version that needed to be much more than a PDF. We added an extra dimension to the interactive prospectus to provide an engaging mobile experience with embedded video content and moving type, imagery and graphics as you flipped through the pages.

Client quote

“From the initial strategy and planning meetings, through to design and print, the team at Waterfall were easy to work with and took the time to understand our requirements. They managed to strike the right balance between being extremely professional whilst still being really personable. Waterfall used insights and their expertise in the education sector to deliver a final project that far exceeded the brief. We were really happy with the final result of our prospectus and wouldn’t hesitate to recommend them to other providers.” – Lucy Thorpe, Buxton and Leek College, Marketing Manager