Meet our team
Charlotte has over 20 years’ experience of senior client facing roles gained at Havas, where she specialised in Education Marketing and Employer Branding for a diverse range of UK and global brands.
Joining the talented team here at Waterfall in May 2021, Charlotte takes the lead with agency operations and oversees all kinds of projects. Charlotte builds strong relationships with our clients and makes sure that together we always deliver excellence from campaigns and videos to podcasts and brand development.
Highly respected in our industry for her intelligence, creativity and professionalism, Charlotte has worked on a variety of award-winning campaigns. Charlotte makes a real difference and a positive contribution outside of work too. She has been a Trustee of Manchester Central Foodbank since 2018.
For over a decade Jim was a board director at Havas, one of the largest integrated marketing communications agencies in the world. He ran a number of agencies in the group with a combined turnover of £30 million.
A founding director of Waterfall, Jim also runs sister company and trends consultancy Future Index®. Specialising in working with universities, business schools and the higher education sector, Jim has partnered with over 30 European institutions. As well as providing strategic and creative consultancy, Jim delivers inspiring hacks, workshops and presentations of the latest trends.
A hands-on professional and creative strategist with over 20 years’ advertising and marketing experience, Jim has managed all kinds of projects. University visions and plans. Student-led communications platforms. Award-winning social media campaigns. Alumni engagement initiatives. You name it.
Jim has delivered keynote presentations at CASE, CIM HE, UCAS and numerous conferences in Europe. He also has significant experience working outside of education, managing creative work for blue-chip names like ASDA, Halifax, Virgin Media and more.
Paul has over 20 years’ experience of design, advertising and branding. He was a lead creative at the Havas group for several years and has won bucket loads of awards for his art direction and creative thinking.
Paul’s also built a great reputation as one of the most inventive art directors in the business, constantly looking at new innovations from 3D and thermochromic print to image recognition technology.
You name it Paul has worked on it from brands and campaigns to brochures, social media posts and TV ads. As well as creating work for many universities, Paul has art directed projects for big brands such as Virgin Media, Asda and Specsavers. He’s a great talent you can trust to give your projects the edge and lots of creative polish.
A creative storyteller, Richard has over 25 years’ advertising and marketing experience.
Richard was Creative Director at Havas People in Manchester when the team won so many creative awards they didn’t know what to do with them. A conceptual copywriter, he has worked on every kind of creative project imaginable, creating messages for everything from big campaigns and websites to videos, social media, exo stands and AR filters.
With vast knowledge of the world of education, Richard has developed brands, videos, brochures, prospectuses, social media, TV adverts and more for universities and colleges. He has been instrumental in helping our education clients to attract more students and pick up shiny awards for their prospectuses, research marketing and international campaigns.
Richard has also been a judge at several creative awards, including the Heist Awards, Recruitment Business Awards and Manchester Evening News Awards.
Andrea started off in media sales before quickly making the switch to agency life with a UK-based recruitment advertising agency. Andrea’s attention to detail and ability to deliver projects in close partnership with her clients has seen her make the step up from project and administration roles to Account Manager and Account Director at some of the largest agencies in the industry.
During her career, Andrea has specialised in both commercial and public sector recruitment marketing. And she’s specialised in the world of Education Marketing for the last five years. As the key agency contact for some of the UK’s largest universities, Andrea has worked on a diverse range of media and creative campaigns. Everything from social media, online display advertising, exhibition stands and promotional materials to websites, print and out of home advertising.
Working as an extension of our clients’ teams, Andrea brings together project teams and keeps a close eye on everything to make sure creative marketing projects are delivered successfully from start to finish. Andrea’s creative projects have won awards at the RADs, PPMAs, OnRec Awards, RMAs, CIPDs and more. But it’s the reward of delivering a great project to a happy client that really motivates her.
Andrea really enjoys working with education clients on campaigns that help young people to understand the different opportunities available to them, so they can make informed decisions about their future and pursue careers in areas they are passionate about.
Lili is a Manchester School of Art Graphic Design graduate. A conceptual thinker with a passion for conceptual art, Lili applies conceptual thinking to function and purpose to create meaningful design work. She believes that design has a huge power to promote positive change through connecting with audiences. Lili aims to work on socially engaging projects and use her innovative thinking to solve creative problems.
Working across digital and analogue mediums, Lili’s varied work includes editorial, motion graphics, branding and more. Before starting at Waterfall, Lili created designs for the 2020 MSoA Graphic Design degree show – FlipSide. Here she worked on the magazine, student interviews and with a team of eight students to produce and design the virtual degree show. Lili has bags of talent. Watch this space!
With over 8 years of creative experience with some of the biggest Manchester-based eCommerce companies including Fanatics International and THG; Mike has amassed a considerable and varied body of work ranging from creating web assets for Silent Night to Art Directing photography and video shoots for Myprotein with some of the world’s best athletes, most notably UFC Middleweight champion Israel Adesanya.
During his time at these companies, he has created campaign assets and imagery for the likes of Nike, Adidas, Puma and New Balance as well as world renowned clubs such as Real Madrid, Manchester United, Liverpool FC and Olympique de Marseille.
Having joined the team at Waterfall at the start of August 2021, Mike is looking forward to putting his creativity and experience to work in the education sector.
Lansona is a recent Creative Advertising graduate from the University of Central Lancashire. With a passion for creativity, she enjoys finding unconventional creative solutions to everyday problems.
She was shortlisted for the student of the year degree show and awarded the ‘Society and Sustainability’ award along with a commendation for the ‘Enterprise’ award.
During her studies she worked on a range of projects as a copywriter and art director solving problems that ranged from combating fast fashion and social media addicted teenagers to selling vegan sausages.
Lansona has previously attended multiple two+two events in Manchester, working with creatives from across the country, and being a finalist in 2020. She has also worked on a live brief for her University’s national student survey campaign, which included a wellness fair, marketing film and print/digital adverts.
Lexy has over 5 years’ Higher Education experience gained at Coventry University and Manchester Metropolitan University, where she delivered a wide range of innovative projects that helped to improve student support and the student experience. Lexy was also instrumental in helping to bring Manchester Metropolitan University’s flagship School of Digital Arts (SODA) to life.
Not only has Lexy driven projects behind the scenes, she’s also taken on student facing roles within careers & employability and the student experience. These frontline roles have given her a deep knowledge and understanding of the importance and impact of the student voice, and of course, ever-changing HE landscape!
Lexy is a great fit for Waterfall, bringing lots of energy and experience, as well as brilliant project and client management skills.
Associate Creative Director
Sian is a creative thinker and writer with experience in the development of creative and content strategies, tone of voice guidelines and digital campaigns for global giants like Uber and eBay.
Her holistic approach considers the entire customer journey and helps enrich every stage to make their experience one to remember. She’s worked on a variety of projects from helping launch a social plastic-free movement in the US to recruiting trade apprentices in New Zealand.
With her international background, and empathetic and curious mindset, Sian is adept at writing for various audiences and getting to the heart of what really matters to them.