Our Team

Jim         Tudor
Strategic Director

For over a decade Jim was a board director at Havas, one of the largest integrated marketing communications agencies in the world. He ran a number of agencies in the group with a combined turnover of £30 million.

A founding director of Waterfall, Jim also runs sister company and trends consultancy Future Index®. Specialising in working with universities, business schools and the higher education sector, Jim has partnered with over 30 European institutions. As well as providing strategic and creative consultancy, Jim delivers inspiring hacks, workshops and presentations of the latest trends.

A hands-on professional and creative strategist with over 20 years’ advertising and marketing experience, Jim has managed all kinds of projects. University visions and plans. Student-led communications platforms. Award-winning social media campaigns. Alumni engagement initiatives. You name it.

Jim has delivered keynote presentations at CASE, CIM HE, UCAS and numerous conferences in Europe. He also has significant experience working outside of education, managing creative work for blue-chip names like ASDA, Halifax, Virgin Media and more.

Gav Matthews
Project Director

Gavin is a creative advertising professional with over 20 years’ experience.

His background is steeped in broadcast and radio. He’s worked with all of the UK’s major radio brands, managing £multimillion accounts and innovative campaigns for blue-chip clients.

In 2008, he co-launched creative audio agency Kalua to produce engaging audio campaigns for big name brands. Every week their adverts can be heard on every radio platform in the UK.

Gavin has vast experience of producing content and campaigns for a wide range of audio streaming services such as Spotify and Soundcloud. And he’s helped clients in all kinds of sectors to tie digital and audio campaigns together.

Gavin’s creative awards include London International Advertising Awards (x2), Chicago Mobius Advertising Awards (x3) and New York Festival Awards (x4).

Paul Tannahill
Creative Director

Paul has over 20 years’ experience of design, advertising and branding. He was a lead creative at the Havas group for several years and has won bucket loads of awards for his art direction and creative thinking.

Paul’s also built a great reputation as one of the most inventive art directors in the business, constantly looking at new innovations from 3D and thermochromic print to image recognition technology.

You name it Paul has worked on it from brands and campaigns to brochures, social media posts and TV ads. As well as creating work for many universities, Paul has art directed projects for big brands such as Virgin Media, Asda and Specsavers. He’s a great talent you can trust to give your projects the edge and lots of creative polish.

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