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High Tech Higher Education

Students are one of the most tech savvy marketing audiences on the planet. Here are just some of the ways new tech can help to build better connections.

Chatbots

They seem to be all the rage at the moment with everyone from the NHS to Transport for London trying them out. But 2018 could be the year of the chatbot! Especially in the world of education. Georgia State University’s chatbot answered 99% of the 50,000 student messages it received – all by itself. Saving the University hundreds of hours of time and providing students with a great 24/7 experience in the process. While if Deakin University’s smart personalised student assistant, Genie delivers half of what it promises, it’s set to take student support to a totally different level.

Voice

Alexa. Cortana. Google Home. Siri. Virtual assistants are coming of age. A couple of years ago Google claimed that one fifth of its searches were made by voice. And depending on who you believe, this could grow to 30% or 50% by 2020. So, no wonder brands are keen to move into this space. You can order a Domino’s Pizza by voice. Estée Lauder have a Night-time Expert who talks people through their skin care routine. And soon you may even be able to talk to a variety of expert ‘university assistants’ or be talked through the application process step-by-step.

Experiences

We’re seeing more universities bring their learning experience to life at careers fairs and open days through VR headsets, green screens and 360 degree experiences. We particularly liked the way visitors to RMIT University were able to open doors to big screens on campus and interact with their students around the world in real-time. It’s was an impactful way of showing them where the University’s global opportunities could take them.

Are you looking for an innovative advertising agency that looks at education marketing differently? Do you want a creative marketing solution for your university, college, school, FE college or higher education institution? Simply email gav@waterfall.agency to get the ball rolling. We promise, you’ll talk to a human expert. Not a chabot or virtual assistant!

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