We are Waterfall
Waterfall launched in 2017 to deliver sector-leading creative solutions to universities and Higher Education organisations. Applying our unique insight, expertise and creativity, we take on every university marketing challenge imaginable. A talented team of storytellers and problem solvers, we co-create new narratives, concepts and campaigns before producing standout marketing content and assets across all channels.

Together with our amazing clients we’ve inspired students to make life-changing decisions. We’ve transformed UCAS/Discovery events. We’ve reimagined research storytelling. We’ve reignited #WeAreInternational. We’ve redefined Aston University’s proposition – University Will Never Be The Same Again. We’ve even created a UCAS podcast with the Prime Minister. Together we’ve created countless campaigns and concepts that have made a big impact in the sector.

One thing that makes Waterfall very different is the fact that our senior team won’t just dip in and out of your project. We’ll personally lead, develop and deliver everything from start to finish. Here are eight more reasons why you should choose to partner with Waterfall.

Education Specialists
Higher Education marketing experts, we live and breathe the sector every day. We’ve worked on everything from new student propositions and UG, PG, PGR and international recruitment campaigns to research storytelling, Clearing, fundraising, rebrands, events, open days and NSS campaigns. We blend a great understanding of the wider world of marketing with the nitty gritty of your sector, as we’ve worked with over 35 UK universities and sector leaders like UCAS, Universities UK International and NCUK.

Waterfall Next Wave
We’ve teamed up with a dynamic team of 22 creative students (Year 12 & 13) at FutureSkills (part of the Salford City College Group) who are full of inspiration, opinions and bright ideas. It’s a real win-win situation. Together we create content, work on live briefs and test campaign concepts. We learn more about the different future pathways, how universities can improve their marketing and what really matters to students when they are thinking of taking the next step. It’s all part of our mission to collaborate with the next wave of creative talent and open up development opportunities and careers in the creative industries.

Co-creation
Think of us as part of your team from day one. Whatever the project, we’ll plug in the skills, ideas and expertise you need. We’re not an agency that will take over your project and not share anything with you for months. We believe in co-creating work and collaborating with you at every stage from shaping briefs and narratives to creating final assets and campaign toolkits. We can work closely with your media partners to create the right assets. We can help you pitch new ideas to your senior stakeholders. We can inspire, support, upskill and work with your marketing, design and content creation teams to make your creativity and budgets go further.

Sector Leading
We don’t like to do traditional, average, vanilla or meh! We’ve made it our mission to create sector-leading work and push creativity to its limits to make our clients stand out. Together we launch disruptive propositions, take storytelling to the next level and deliver creative campaigns that make everyone in the sector and beyond sit up and take notice. We also love championing the sector and going head-to-head with consumer brands at different awards. So, far we’ve won 29 awards in 8 years, including eight HEIST Golds and a Global Anthem Award where we won alongside the likes of Disney, National Geographic, Morgan Stanley and Economist Impact.

The Waterfall Way
We’re everything you want in an agency. We understand your world. We always go the extra mile. We come up with highly creative solutions. And we deliver what we promise. A highly skilled team of creatives, storytellers, content creators and project managers, we’ve a real passion for our work and deep knowledge of your sector and the latest marketing trends. Our clients regularly tell us that we’re really nice people who are easy to get on with and who know our stuff and get things done. Other top words and phrases they used to describe us include creative, professional, agile, flexible, responsive, pragmatic, fast-paced, value for money and true partners.

Creative Intelligence Beyond AI
Sure, AI can write words and create nice images when you tell it what to do. But it can’t challenge a brief, create the unexpected and deliver a brilliant solution you didn’t see coming. That’s what Waterfall does – that AI can’t do. We tackle all kinds of problems with innovation, collaboration and creative intelligence. This has seen us create a festival to increase NSS survey numbers and help the No1 university for sustainability to scrap their printed prospectus and replace it with digital content instead.

Campaigns, content & storytelling
With Waterfall you get the full package. We’ll help you craft new propositions, shape your brand narrative, transform your identity and connect the dots to understand the bigger picture and big opportunities. We’ll work with you to develop standout concepts and campaigns. We’ll also create the designs, write the copy and take care of all the small details to provide you with the final assets you need to tell your story in a powerful and compelling way. We’re talking digital, outdoor, video, print, PPC, social, events, podcasts, dynamic audio, web and influencer content, DM and more.

Please email charlotte@waterfall.agency