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    Waterfall is an award-winning creative agency that specialises in education marketing. A talented team of strategists, designers, copywriters and multimedia storytellers, we inspire our education clients and deliver creative solutions that bring their stories to life. We immerse ourselves in our clients’ world. We shape innovative marketing strategies. We build lasting client relationships. We create sector-leading, mission driven work with social impact. We use our insight, creativity and production expertise to deliver all kinds of creative projects for colleges and universities.

    Our Work

    Showcasing meaningful university moments
    Doing things differently to attract international students
    Reigniting #We Are International 
    The people behind the research
    An eye-opening postgraduate campaign
    A rebrand with real spirit
    Refreshing a global brand
    Inspiring support, unity and hope

    Our Clients

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    Immersive Creative Solutions

    We use our insight and creativity to deliver disruptive, sector-leading ideas. We create a diverse range of brands and campaigns from student recruitment and course marketing to research and academic storytelling.

    Campaigns

    Our integrated campaigns can tell the world about your research or vision. Or help you to connect with businesses, alumni and current and future students.

    Broadcast

    We write, design, record and edit a variety of award-winning assets that sit at the heart of our clients’ campaigns. We’ve created powerful films, animated videos, GIFs, Spotify adverts, audio postcards, Instagram Stories, a podcast series and more. As we’re based at the heart of MediaCity, we've access to state-of-the-art audio, film and editing studios.

    Digital Media

    Like and share! We create all kinds of social media posts and campaigns. We also train students to become social media champions.

    Identity

    Looking to create a powerful and consistent brand that makes an impact and tells your unique story? Just get in touch!

    Planning

    Strategy. Segmentation. Persona development. Inspiration workshops. Our expertise can help you plan for success, get your creative flying and target the right people with the right message in the best media.

    Innovation

    Our team is always ready to challenge and think bigger to help you create a stir. We've inspired hack events, helped to create a global student challenge, wrapped a bus in the world's fastest car, produced series of podcasts, organised a full on festival event and transformed UCAS fairs.

    Print

    Thermochromic invitations. Designs for UG prospectuses. Posters with built-in AR. Fun ideas for clearing. We create designs that harness the cut-through power of creative print while taking our clients into the digital future.

    Outdoor

    Our creativity has turned thousands of heads at Euston Station, the Trafford Centre and beyond. We’re skilled at creating eye-catching concepts and designs for billboards, posters, digital screens, 6-sheets and more.

    Our Team

    Charlotte Fenney
    Agency Director
    Jim Tudor
    Strategy Director
    Paul Tannahill
    Creative Director
    Richard Hartley
    Creative Director
    Andrea Mellow
    Client Services Manager

    “We love the prospectus. And we’re delighted with the great work of Waterfall and our marketing team in getting the prospectus produced and out ahead of other colleges in our area.”

    Gareth Hughes Head of Recruitment & Marketing, Buxton & Leek College
    No. 01

    “Working with Waterfall to refresh NCUK’s brand has been a fantastic experience. Their collaborative approach and clear strategy helped us simplify and clarify our brand while maintaining its depth and purpose. We are delighted with our new identity and now it’s so much easier to share who we are with international students and partners around the world.”

    Ben Cunliffe Head of Brand & Marketing, NCUK
    No. 02

    “It’s been a real pleasure working with the Waterfall team who were there every step of the way to support us in developing the best plan possible, and question where needed, in order to achieve the results we wanted. I couldn’t recommend them highly enough!”

    Anna Zvagule Head of Communications, London Higher
    No. 03

    “Working with Waterfall has been an absolute pleasure. They took on a challenging brief and worked tirelessly to ensure its success. The team at Waterfall is exceptionally knowledgeable, creative, and skilled. They listened carefully to our vision, and their collaborative nature resulted in a campaign that perfectly matched what we were looking for.”

    Kirsty Wilkinson Head of Development, Alumni and Supporter Engagement, Nottingham Trent University
    No. 04

    “It was a no-brainer to work with Waterfall on our USA campaign. We were really looking for authenticity and it was quickly apparent that Waterfall knew exactly what we were looking for. They have a great understanding of the sector and they brought stand out dynamism and creativity to the project. It has been excellent working with the Waterfall team and I look forward to many future collaborations.”

    Paul Govey Head of Student Communications and Marketing, The University of Manchester
    No. 05

    “Waterfall have collaborated seamlessly with the University’s marketing and creative teams to help elevate NTU’s brand. Their sector and stakeholder knowledge has brought clarity, dynamism, and important new insights to our table.”

    Nicola Vassallo Nicola Vassallo / Associate Director of Brand and Marketing, Nottingham Trent University
    No. 06

    “I’ve been so impressed with the PGR campaign, the new brand is everything I imagined and more. It’s vibrant, bold, brave and, most importantly, authentic to The University of Manchester experience!”

    Scott Heath Associate Dean for Postgraduate and Early Career Researchers, University of Manchester
    No. 07

    “It’s taken Spirit Studios 35 years, but finally we’ve a brand that’s perfect for us. It’s exciting, practical and easy for the team to use, so it ensures longevity and consistency for our audience.”

    Ian Hu Spirit Studios Director
    No. 08

    “The Waterfall team produced the strongest creative work we used for our campaign – delivering great results and excellent feedback. The team’s interpretation of the brief was outstanding and the project was seamless.”

    Frances Corley International Recruitment Marketing Manager, Manchester Metropolitan University
    No. 09

    Take a look at our creativity in action

    Get to know us a bit better

    Based at the heart of MediaCity, Salford, Manchester

    Contact our Agency Director for more details