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    Waterfall is an award-winning creative agency that specialises in education marketing. A talented team of strategists, designers, copywriters and multimedia storytellers, we inspire our education clients and deliver creative solutions that bring their stories to life. We immerse ourselves in our clients’ world. We shape innovative marketing strategies. We build lasting client relationships. We create sector-leading, mission driven work with social impact. We use our insight, creativity and production expertise to deliver all kinds of creative projects for colleges and universities.

    Our Work

    A creative approach for creative talent
    The people behind the research
    An eye-opening postgraduate campaign
    A rebrand with real spirit
    Mind-blowing Academic Masterclass
    Transforming UCAS Fairs
    Reinventing the prospectus
    Championing young people

    Our Clients

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    Immersive Creative Solutions

    We use our insight and creativity to deliver disruptive, sector-leading ideas. We create a diverse range of brands and campaigns from student recruitment and course marketing to research and academic storytelling.

    Campaigns

    Our integrated campaigns can tell the world about your research or vision. Or help you to connect with businesses, alumni and current and future students.

    Broadcast

    Our wide-ranging video and audio experience means we can create everything from 6-second films to 3D audio. We even have our own in-house broadcast standard audio studio.

    Digital Media

    Like and share! We create all kinds of social media posts and campaigns. We also train students to become social media champions.

    Identity

    Looking to create a powerful and consistent brand that makes an impact and tells your unique story? Just get in touch!

    Planning

    Strategy. Segmentation. Persona development. Inspiration workshops. Our expertise can help you plan for success, get your creative flying and target the right people with the right message in the best media.

    Innovation

    Our team is always ready to challenge and think bigger to help you create a stir. We’ve inspired hack events. We helped to create a global student challenge. We’ve wrapped a bus in in the world’s fastest car! What next? Watch this space.

    Print

    Thermochromic invitations. Designs for UG prospectuses. Posters with built-in AR. Fun ideas for clearing. We create designs that harness the cut-through power of creative print while taking our clients into the digital future.

    Outdoor

    Our creativity has turned thousands of heads at Euston Station, the Trafford Centre and beyond. We’re skilled at creating eye-catching concepts and designs for billboards, posters, digital screens, 6-sheets and more.

    Our Team

    Charlotte Fenney
    Agency Director
    Jim Tudor
    Strategy Director
    Paul Tannahill
    Creative Director
    Richard Hartley
    Creative Director
    Andrea Mellow
    Client Partner
    Lili Cox
    Graduate Designer
    Lexy Cummins
    Project Manager

    “Waterfall have collaborated seamlessly with the University’s marketing and creative teams to help elevate NTU’s brand. Their sector and stakeholder knowledge has brought clarity, dynamism, and important new insights to our table. Their versatility and innovation is epitomised by the ‘Re:search Re:imagined’ project — Waterfall consolidated the University’s strategic values into a novel, vocal and versatile campaign that amplified NTU’s reputation for world-class research.”

    Nicola Vassallo Associate Director of Brand and Marketing, Nottingham Trent University
    No. 01

    “I’ve been so impressed with the PGR campaign, the new brand is everything I imagined and more. It’s vibrant, bold, brave and, most importantly, authentic to The University of Manchester experience! I’m excited to see how it will influence the choices of our PGRs of the future. The campaign has been enhanced by our new web presence which, for the first time, brings all our PGR information together in one place.”

    Scott Heath Associate Dean for Postgraduate and Early Career Researchers
    No. 02

    “It’s taken Spirit Studios 35 years, but finally we’ve a brand that’s perfect for us. It’s exciting, practical and easy for the team to use, so it ensures longevity and consistency for our audience.”

    Ian Hu Spirit Studios Director
    No. 03

    The Waterfall team produced the strongest creative work we used for our campaign – delivering great results and excellent feedback. The team’s interpretation of the brief was outstanding and the process from start to finish was seamless.

    Frances Corley International Recruitment Marketing Manager, Manchester Metropolitan University
    No. 04

    Take a look at our creativity in action

    Get to know us a bit better

    Based at the heart of MediaCityUK, Manchester

    Contact our Project Director for more details