Our Team

    Jim         Tudor
    Strategic Director

    For over a decade Jim was a board director at Havas, one of the largest integrated marketing communications agencies in the world. He ran a number of agencies in the group with a combined turnover of £30 million.

    A founding director of Waterfall, Jim also runs sister company and trends consultancy Future Index®. Specialising in working with universities, business schools and the higher education sector, Jim has partnered with over 30 European institutions. As well as providing strategic and creative consultancy, Jim delivers inspiring hacks, workshops and presentations of the latest trends.

    A hands-on professional and creative strategist with over 20 years’ advertising and marketing experience, Jim has managed all kinds of projects. University visions and plans. Student-led communications platforms. Award-winning social media campaigns. Alumni engagement initiatives. You name it.

    Jim has delivered keynote presentations at CASE, CIM HE, UCAS and numerous conferences in Europe. He also has significant experience working outside of education, managing creative work for blue-chip names like ASDA, Halifax, Virgin Media and more.


    Paul Tannahill
    Creative Director

    Paul has over 20 years’ experience of design, advertising and branding. He was a lead creative at the Havas group for several years and has won bucket loads of awards for his art direction and creative thinking.

    Paul’s also built a great reputation as one of the most inventive art directors in the business, constantly looking at new innovations from 3D and thermochromic print to image recognition technology.

    You name it Paul has worked on it from brands and campaigns to brochures, social media posts and TV ads. As well as creating work for many universities, Paul has art directed projects for big brands such as Virgin Media, Asda and Specsavers. He’s a great talent you can trust to give your projects the edge and lots of creative polish.


    Richard Hartley
    Creative Director

    A creative storyteller, Richard has over 25 years’ advertising and marketing experience.

    Richard was Creative Director at Havas People in Manchester when the team won so many creative awards they didn’t know what to do with them. A conceptual copywriter, he has worked on every kind of creative project imaginable, creating messages for everything from big campaigns and websites to videos, social media, exo stands and AR filters.

    With vast knowledge of the world of education, Richard has developed brands, videos, brochures, prospectuses, social media, TV adverts and more for universities and colleges. He has been instrumental in helping our education clients to attract more students and pick up shiny awards for their prospectuses, research marketing and international campaigns.

    Richard has also been a judge at several creative awards, including the Heist Awards, Recruitment Business Awards and Manchester Evening News Awards.


    Andrea Mellow
    Client Partner

    Andrea started off in media sales before quickly making the switch to agency life with a UK-based recruitment advertising agency. Andrea’s attention to detail and ability to deliver projects in close partnership with her clients has seen her make the step up from project and administration roles to Account Manager and Account Director at some of the largest agencies in the industry.

    During her career, Andrea has specialised in both commercial and public sector recruitment marketing. And she’s specialised in the world of Education Marketing for the last five years. As the key agency contact for some of the UK’s largest universities, Andrea has worked on a diverse range of media and creative campaigns. Everything from social media, online display advertising, exhibition stands and promotional materials to websites, print and out of home advertising.

    Working as an extension of our clients’ teams, Andrea brings together project teams and keeps a close eye on everything to make sure creative marketing projects are delivered successfully from start to finish. Andrea’s creative projects have won awards at the RADs, PPMAs, OnRec Awards, RMAs, CIPDs and more. But it’s the reward of delivering a great project to a happy client that really motivates her.

    Andrea really enjoys working with education clients on campaigns that help young people to understand the different opportunities available to them, so they can make informed decisions about their future and pursue careers in areas they are passionate about.


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