Limitless

In a world where it’s more important than ever for universities to differentiate their offer, we worked with Greenwich to launch their new Curriculum Framework.

Brief

Over the next two years, the Greenwich Curriculum Framework (GCF) will reinvent all of University’s undergraduate degrees in line with their 2030 strategy – This is our time. It will transform the learning experience, champion students and put their changing needs at the heart of everything. It will look after their mental wellbeing and reduce pressure points. It will also provide every student with the support they need to quickly adapt to university life and succeed in their studies and beyond.

Our brief was to excite and inspire potential students, simplify a complex new offer and connect with the University’s wider vision of delivering Education Without Boundaries to support equality and social mobility.

Solution

We fully immersed ourselves in the GCF offer to students before developing a variety of creative concepts that were tested with the target audience. Limitless proved the standout concept, as it reflected a community of students with no limits who could go on and achieve anything in the future wherever they are from.

We created a confident and futuristic look to reflect a world full of possibilities and designed a standout launch video, digital assets and content for the web portal. We also developed four core pillars to communicate the attributes the students will develop through the new curriculum. These focus on:
· Learning to succeed at university
· Mental wellbeing and developing a positive mindset
· Empowered to solve real problems and become an agent of change
· Gaining the skills and experience to step into the world of work.

Results

When Limitless launched on campus and through a digital campaign ahead of an October Open Day, it captured the imagination and proved a massive hit both with potential students and the University community who loved it.

“We’ve had a lot of praise for the Limitless concept. So much so, that we’re now looking at extending it as our main creative concept across the student journey. Early data is very positive too. We’re seeing high click through rates, particularly for the video. It’s been fabulous working with Waterfall on this project.”

Morgan Brown, Head of Marketing and Brand, University of Greenwich