We disrupted the traditional National Student Survey (NSS) marketing model with a fun campaign and event that is helping Manchester Metropolitan University to embed a culture of student feedback for years to come.
After a challenging academic year for students, it was strategically and critically important for Manchester Met to get high engagement and completion rates for the 2021-2022 National Student Survey (NSS). They wanted to understand how well they had met the needs and expectations of their third-year students. And how they could further improve their learning experience.
We saw a bigger opportunity to connect with students. An opportunity to lead the way in the sector with a student-focused campaign that would inspire third-year students to complete the NSS. An opportunity to go beyond a one-off campaign to engage with students on all courses and year groups to start to create a collaborative culture of feedback on campus, so Manchester Met could gather important feedback and continually improve their student experience.
We created the ‘Feedback Festival’, a bold and highly ambitious idea that will become an annual event and make providing feedback more accessible to every student. We aimed to get every student excited about giving feedback at a fun event that would bring students together again after months of social distancing. We only had 22 working days to create everything from scratch! But together we delivered a campaign with real impact. We also communicated 23 ‘You Said, We Did’ messages to show how feedback leads to positive actions.
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