The Student Success Endowment Fund

We went above and beyond to help create the name and brand for a new fundraising campaign with real purpose that supports students facing financial barriers.

Brief

NTU wanted to launch a new type of fundraising initiative to support thousands of their students from low-income households every year. Our brief was to create an attention-grabbing campaign for a new student success endowment fund that would help to level the playing field and open up access to life-changing opportunities for all of their students.

Solution

We came up with the name Beyond, as this is at the heart of the fund’s concept. It supports all kinds of activities beyond their students’ studies to give every student an equal chance of success at NTU and beyond. It empowers them to gain invaluable skills and experience through a whole world of opportunities from joining clubs and societies to supporting travel to work placements and volunteering opportunities.

To inspire NTU’s global community to get behind the campaign we created an emotive and inspiring video with a fantastic voiceover. We also produced a toolkit full of key assets and templates to use. It included web content, emails, social posts, web banners, a tone of voice, design guide and more, so that their marketing team can continue to roll out the campaign over the next few years.

Results

It’s too early to say yet, as the campaign has only just launched. But we really hope this campaign helps NTU to double their £10 million investment. And most importantly, paves the way towards equal opportunity and creates life-changing opportunities for thousands of their talented students for years to come.

“Working with Waterfall has been an absolute pleasure. They took on a challenging brief and worked tirelessly to ensure its success. The team at Waterfall is exceptionally knowledgeable, creative, and skilled. They listened carefully to our vision, and their collaborative nature resulted in a campaign that perfectly matched what we were looking for.”
Kirsty Wilkinson, Head of Development, Alumni and Supporter Engagement, Nottingham Trent University.