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    Blings

    Personalised

    Interactive

    Video Emails

    This is university marketing made personal

    Imagine emailing your prospective students an interactive video that’s personalised, clickable and highly engaging. A video that can include their names and locations, and uses real-time data, so you can have live countdowns and tailor the messaging to the time of day. You also don’t have to worry about GDPR or handing over any data, as this new tech easily plugs into any CRM system.

    To see this new tech in action watch this video >>>

    We were blown away when we first saw this unique MP5 video software in action. It recreates the slick, dynamic experience of watching videos on socials. So, we’ve partnered with Blings to revolutionise the way universities across Europe use email to engage with current and future students.

    We’re Bling’s preferred innovation partner for the UK higher education sector

    Five big benefits

    1. Improve student conversion with your email campaigns from Open Days and Clearing to promoting courses and converting offer holders.
    2. Students can make choices in-video without leaving it.
    3. Optimise the experience with Waterfall’s award-winning creativity, specialist sector knowledge and expert strategy, service and project management.
    4. Deliver memorable experiences way beyond traditional emails with flat text and images.
    5. Research shows short-form videos achieve higher engagement. It’s how 68% of people prefer to learn about products.
    Product features
    • Personalisation – make everyone feel special by providing a personalised video-first experience.
    • Interactive storytelling – engage your audience with interactive video storytelling that puts them in control, as they can choose their own path.
    • Speedy integration – seamless integration with any CRM, so you can engage with your audience on a personal level.
    • Data security – ensure data privacy by never exposing PII to third parties
    • Unlimited scale – infinite distribution means you can deliver a personalised experience to every user and leverage your data at scale.
    • CTA – drive traffic and conversions with customised Call To Action buttons throughout your video.
    • Dynamic greetings – automatically personalise to morning, afternoon or evening when the video is watched.
    • Countdown – create live in-video countdowns for key dates like Open Days.
    • Global appeal – the videos can be translated into different languages for your international campaigns.
    • Forms – capture data from students for follow-up emails and two-way conversations.
    • Customisation – the video will be tailored to your brand and requirements. You can even add your own existing video content to the smart MP5 video.
    • Light-weight solution – email content under 100kb for quick sending and loading speeds.

    Read all about the pilot case study with Aston University.

    Improve your conversion rates and ROI

    88% of consumers purchase after watching a brand’s video.

    71% of users expect companies to deliver personalised interactions.

    Viewers retain 95% of a message via video versus 10% with reading.

    Videos typically deliver a higher return on ad-spend.

    Videos on landing pages can increase conversion rates by up to 80%.

    “

    It has been a dream to work alongside Waterfall. Their commitment to exactness and detail is matched only by the kindness of their team. We are thrilled to bring this innovative technology to the UK market with a partner that understands both the mechanics of marketing and the heart of the student experience. We believe that together, Blings and Waterfall are uniquely positioned to redefine how UK universities engage with a tech-savvy, younger audience.

    ”

    Serenah Cale, Operations and Partnerships Manager, Blings

    Interested?

    Get in touch with charlotte@waterfall.agency to arrange a walkthrough.