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    Limy

    AI Search Reimagined

    Your platform for optimised visibility

    Growing numbers of students around the world are asking AI to help them find them their dream university. Instead of scouring websites, they’re using ChatGPT, Gemini and AI agents to compare institutions in an instant. They’re quickly being served up courses and universities that best fit their lifestyle and ambitions. It’s a fast-growing trend which means all universities need to adapt the way they think about search.

    We’ve joined forces with Limy to help you boost your online visibility to humans and bots in a complex world of AI-generated answers and recommendations. Not only will you understand how your university shows up inside AI-assisted search – you’ll be provided with actions and recommendations, so together we can create relevant content to optimise your visibility.

    Waterfall is Limy’s preferred innovation partner for the UK higher education sector.

    Five big benefits

    1. Limy goes beyond traditional analytics tools that just measure human clicks, so you can optimise your visibility across your website, socials and Reddit.
    2. This sector-leading platform can make your brand more visible online to all audiences – not just AI. It can measure your brand sentiment on and off site and provide you with the insight and intelligence you need.
    3. Limy learns by analysing the traffic generated by AI systems, as the different bots read and interpret your website and relevant content.
    4. You’ll learn how AI models understand your brand and how you compare to your competitors.
    5. The AI-driven recommendations match perfectly with our copywriting, storytelling and content creation skills. So, we can create content that will make you more findable and improve your reach and student conversion.
    Product features
    • A new era of digital discovery – get ahead in a world where students are increasingly using AI-powered search and decision making to research courses and universities.
    • Search terms – learn what questions prospective and existing students are asking AI at the top of the funnel.
    • Prompt answers – discover which prompts trigger brand recommendations.
    • Increased visibility – connect your brand content to agent behaviour to ensure your institution is surfaced in AI-driven searches.
    • Deep learning – measure your brand sentiment with Limy’s proprietary data and LLMs (Large Language Models).
    • Findability – understand how AI engines discover and recommend your institution.
    • Machine learning – get to know how AI systems interpret universities and their course listings
    • Fill content gaps – receive smart recommendations and practical steps, so together we can create content to improve your visibility, sentiment and conversion rates – on and off site.

    Did you know?

    48% of students responding to a UCAS survey said they used AI to explore their options.

    Reddit is the #1 source for AI answers with around 40% of citations.

    AI overviews are becoming increasingly prominent in Google searches.

    “

    UK higher education is at a pivotal moment – institutions that get ahead of AI-driven discovery now will have a significant advantage in student recruitment and brand visibility. Waterfall understands this space deeply, and that’s exactly why we wanted them as our partner for this market.

    ”

    Ido Zabarsky, COO, Limy.ai

    Interested?

    Get in touch with charlotte@waterfall.agency to arrange a walkthrough.

    We can also set up a free LLM Content Optimisation Audit, so you can discover what AI agents can, and can’t read on your website.