The Limitless campaign was such a massive hit with undergraduate students that we were asked to create two new films in the same style to grow the number of postgraduate and online students at Greenwich.
Our brief was to create a short film to promote a new suite of postgraduate courses for Greenwich Online. But instead of doing the expected, we created a script with plenty of attitude and personality that tapped into the ‘blockers’ that prevent people from studying online to connect with our audience. We reassured them that wherever they are in the world they can achieve their goals with these online courses that are designed to fit around them and their lifestyle.
Together we took the Limitless concept in a new direction by keeping the distinct look through different filters and colours whilst elevating the storytelling through filming three alumni talking about their postgraduate experience. In just 30-seconds they share their motivations for postgraduate study and the benefits that studying at Greenwich offers UK and international students. Throughout the film we also showcase the campus whilst subtly reflecting the concept of a journey through different locations, including steps and tunnels.
BACK TO WORK