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    Promoting UEA’s climate mission

    University of East Anglia

    Researchers at the University of East Anglia (UEA) have been studying the world’s climate for over 50 years. UEA has a great story to tell. And they asked Waterfall to help them tell it.



    Pioneers of climate research, UEA helped to create detailed climate records going back hundreds of years. They helped to prove humankind’s impact on climate change. They continue to help shape international climate policy. And in collaboration with their staff, students, alumni and partners, they are tackling climate change, carrying out world-leading research and inspiring a real Climate of Change across all areas of society.

    UEA’s story needed shouting about. So, in the lead up to Cop26 in the UK, we set about creating a video to celebrate their impressive climate heritage, ongoing projects and research impact.



    Although film shoots weren’t possible during lockdown, travelling to different sites wouldn’t have been sustainable, and would have gone against the ethos of the video. Instead, we minimised our climate footprint by arranging for user-generated video clips to be created by a variety of experts, staff, students and graduates.

    We helped to put together a script that highlighted climate stories from many different perspectives. And we edited together all of this home-made, remotely recorded footage to tell UEA’s bigger climate story in an interesting, fast-paced and sustainable way with a rallying-cry for everyone to play their part. To promote the video, we also developed shorter video edits and a suite of content for social media.